So
you've decided to sell your home. Perhaps you're taking a job in a new
community and you need to sell. Maybe you've outgrown your existing home
and you need to move into something larger. Perhaps your family has
grown up and moved out and it is time to downsize into a smaller home.
Whatever the reason, you've decided to sell your home. What follows are
some useful hints and ideas to make the selling process easier.
Basics Are Just the Beginning
When you put your home on the market, a real estate agent may compile
comparative pricing of homes in your area, post a sign in your yard or
place your home on the Multiple Listing Service (MLS). Most real estate
agents will offer these industry standard services. Even the most
expected service yields superior results.
Our standard services are handled with exceptional care and
expertise
We offer exclusive services and a customized marketing plan
developed specifically for you
Setting the Standards of Professionalism
When you list your home with us, you can rest assured that behind us is
a team of experts who are well trained to support your interests. Our
professional support team shares our commitment to a successful
transaction. Here is a list of our support efforts:
Most office managers are non-selling real estate professionals,
thus maximizing their availability to sales associates and to you
Sales associates are supported with full-time administrative
staff, allowing them more time to attend to your needs
Individual agent marketing of your home is supported with
extensive advertising, increasing exposure to potential buyers
Offices are open seven days a week, with sales associates and
support staff available to you and potential buyers
Pricing Strategies
Pricing your home is a complex task that requires the expertise of an
experienced real estate professional. Consider the following:
If the listing price is set too high, potential buyers may be
deterred from considering your home.
Arriving at the optimal price requires evaluation and
understanding of current market conditions, and the marketable
features of your home.
The closer your home is priced to fair market value when it
first comes on the market, the more likely it will sell quickly at
the highest price.
The higher your home is priced above market value, the fewer
number of buyers will look at it.
We will advise you of many factors when assisting you in determining a
listing price for your home. Some of these factors include:
Determining the selling price of recently sold properties with
attributes similar to yours.
Arriving at a listing price that is attractive enough for buyers
to request showings and make acceptable offers.
Determining what properties are competing for the attention of
buyers right now.
Determining what properties have not sold. This is a good
indicator of what prices buyers are unwilling to pay under current
market conditions.
To find out the potential value of your home, use this form to begin the
process.
Click here
Bringing Buyers to Your Home
Understanding where buyers come from allows agents to market your home
more effectively. While buyers use a variety of information sources to
learn about homes for sale in their target neighborhood and price range,
the vast majority will discover your home with the assistance of a real
estate professional. According to research by the Association
of Realtors®, 72% of Internet home buyers and 63% of traditional buyers
were first exposed to the home they purchased by their real estate
agent. Therefore, we will use a comprehensive plan that includes
networking with colleagues throughout the area to position your home to
the right buyer.
Marketing Your Home
The more exposure your home receives, the more opportunity you'll have
to achieve your financial and time-oriented goals. In addition to
Internet and print media advertising, we attract qualified buyers by
using the following methods:
Property Flyer - We prepare a professional marketing sales tool
including graphics and highlights of your home to distribute to the
brokerage community and potential buyers.
Multiple Listing Service (MLS) - Information about your home
will be included in the Multiple Listing Service, a database of
currently available properties accessible by real estate
professionals.
Other Brokers - We cooperate with and invite other brokers in
the community to tour your home in order to find a buyer.
Relocation connections - Prospects for your home also come from
relocation services, corporations, executive search firms and fellow
associates who keep track of potential buyers and maintain
relationships with former clients.
Referral Network - Sales meetings allow sales associates to
present new listings. Other sales associates then refer to their
client databases to identify potential buyers and arrange viewing
appointments.
We will provide you with periodic status reports including buyer
reactions to your home, allowing us to continually evaluate and reassess
our marketing strategy.
Skillful Negotiation
When offers are presented, we will advise you and help obtain the best
possible price and terms.
Understanding the various standard contract forms and the vast array of
contractual issues is key to negotiating the best terms to meet your
individual needs. Making sure buyers are qualified and knowledgeable
about available financing alternatives is of the utmost importance in
negotiating a successful sale. We will promote your interests and assist
in developing a clear and binding contract.
Transaction Management
Many details must be attended to before a sale becomes final, including
inspections, loan documents, contingency removals, and insurance. We
know how difficult and time consuming this process is, and thus, we will
handle scheduling inspections, reviewing documents, and making sure all
of the required disclosure forms and pamphlets are provided in a timely
fashion.
